Measuring Time Savings From Figma Make | Figma Blog
Figma measured Make with a randomized controlled trial of 100 people: 50 product designers and 50 product managers completed standardized social-post tasks with or without the AI tool. Across all participants, cumulative completion time fell 20%, reported task ease improved 16%, and perceived usability rose 15%. Product managers were 23% faster and reported 37% easier work, nearly matching designers without Make. The gains varied by complexity: managers did not improve significantly on the hardest task, while designers improved there rather than on simpler scenarios. Randomization, scripted moderation, and repeated pilot redesigns controlled confounders that usage logs could not.

